Your website is the face of your business. It’s the first thing customers see, and it’s important to make a great first impression. A good website should have several functions that are essential to any business. But what are the specific functions of a good website? In this blog post, we’ll discuss the three most important functions of a website, and how they can help you achieve your business goals. So read on to learn more!
1. Professional design
Your website should be professionally designed in order to give a good impression to your customers. A well-designed website will make your business look credible and trustworthy. The design should be attractive and modern. It’s 2022, and no one wants to look at a website that looks like it was designed in 1998.
2. Functionality
Your website should be easy to use and navigate, otherwise, customers will leave your site without taking any action. Make sure all the important information is easily accessible, and that all of your contact information is prominently displayed.
3. SEO
Your website needs to be search engine optimized so that it can rank high on search results pages. This means using the right keywords and tags, and making sure your content is relevant and engaging.
4) Desktop and mobile device friendly
The website should be responsive. That means it works well on all devices, from desktop computers to smartphones and tablets.
5) Recent and updated content
You should be updating your website on a consistent basis, such as having a monthly blog or a tab for your recent social media posts to keep your potential and existing customers up-to-date on what’s the latest at your business. Websites that have not been updated in a while are less likely to be seen as credible by consumers.
6) A call to action
Make it clear what exactly you want people visiting your website to do. Do you want them to consider buying a new refrigerator? To convince them why you are the absolute plumber in the area? This can be done by adding phrases that are more likely to grab the visitors’ attention, such as “start your journey” or “learn more.” This will increase the likelihood of people wanting to get familiar with your business and consider you as a viable option for the services they are looking for.
Conclusion
A website is an important part of any business and should be designed with the customer in mind. Functions of a good website include being user-friendly, providing relevant information, and creating a positive first impression. If you are looking to redesign your website or create one from scratch, make sure to keep these functions in mind. Our team of experts can help you design and develop a website that meets your needs and drives sales for your business. Have you tried any of the principles we discussed today? If you are still stuck or just need general assistance in building a new website, drop Drive Traffic Media a line today to start enjoying the benefits of a made-for-the-modern-world site!
